Executive Summary

AGRITECHNICA connects manufacturers, technology innovators, farmers and industry leaders to accelerate the adoption of agricultural technologies and advance global agriculture. As the world’s leading agricultural machinery trade fair, it provides a trusted international platform for launching innovation, exchanging knowledge, developing strategic partnerships and driving commercial growth. In doing so, it helps shape investment decisions and the future direction of agricultural production worldwide.

Building on this global success, AGRITECHNICA AUSTRALIA brings the brand’s international reach, industry connections and proven event platform to the Australian market, creating a focused opportunity for local and global participants to meet, do business and accelerate technology adoption.

AGRITECHNICA AUSTRALIA provides a national platform that connects Australian farmers with world-leading agricultural innovation, international manufacturers and local industry expertise, while creating opportunities for business growth, investment, collaboration and knowledge transfer. By bringing the principles and global reach Down Under, AGRITECHNICA AUSTRALIA strengthens the competitiveness of Australian agriculture and reinforces the country’s position.

Who We Are

AGRITECHNICA AUSTRALIA is a joint venture between DLG e.V. (the German Agricultural Society) and Hannover Fairs Australia (HFA). 

DLG e.V. is an independent member based organisation representing the agriculture and food sectors. With around 30,000 members, DLG promotes progress and sustainability through knowledge transfer, independent testing, research and international exchange. DLG is also the organiser of AGRITECHNICA, the world’s leading trade fair for agricultural machinery. 

Hannover Fairs Australia is the local event partner, contributing its expertise in the Australian market and its extensive experience in event management. 

Together, DLG and HFA combine international agricultural expertise with local market knowledge to create a strong platform for innovation, technology and knowledge exchange in the agricultural sector.logos

History

 

History

1885

  • The DLG is founded in Berlin by Max Eyth, a German engineer and writer.

1887

  • The DLG holds its first agricultural exhibition in Germany, beginning a long tradition of bringing the agricultural industry together.

1985

  • AGRITECHNICA makes its debut in Frankfurt am Main, Germany, with 551 exhibitors.

1985-1993

  • Following its debut, AGRITECHNICA is held every two years in Frankfurt am Main.

1995

  • AGRITECHNICA moves to Hannover, where it has been held every two years ever since. Today, it is the world’s largest trade fair for agricultural machinery.

2017

  • AGRITECHNICA ASIA makes its debut in Bangkok, Thailand

2024

  • DLG and Hannover Fairs Australia jointly launch FutureAg Expo – Powered by AGRITECHNICA in Melbourne.

2025

  • AGRITECHNICA ASIA expands to Vietnam, holding its first edition in Ho Chi Minh City. The event now alternates every year between Ho Chi Minh City and Bangkok.

2026

  • AGRITECHNICA AUSTRALIA is introduced to the Australian market. Its inaugural event is scheduled for 21–23 July 2027 in Melbourne.

2027

  • AGRITECHNICA AUSTRALIA holds its inaugural edition in Melbourne

Meet the Team

Andy OrrAndrew Orr
Project Manager, Domestic Sales
Hannover Fairs Australia
E: andrew.orr@hannoverfairs.com.au
T: +61 (0) 405 056 413

 

Lola RauchLola Rauch
Project Manager, International Sales & Partnerships
DLG Markets GmbH
E: l.rauch@dlg.org
T: +61 (0) 418 203 032

Marketing & Press

Matthew ApplebyMatthew Appleby
Senior Marketing Manager
Hannover Fairs Australia
E: matthew.appleby@hannoverfairs.com.au

Marketing & Press

Stephanie LundyStephanie Lundy 
Senior Marketing Coordinator
Hannover Fairs Australia
E: steph.lundy@hannoverfairs.com.au